Spread the word! Spreading the word is a very important part of running a blog or website successfully.
Get accounts on social media that will promote your blog. For example, Facebook, Twitter, Instagram and Pinterest. Use a program that sends updates to these sites each time that you add a new post to the blog. Use fun, quirky and short lead-ins on these sites to entice people to click on the link and come and read your new posts.
Post information about your website onto other sites or blogs. You can personally tell people about it and tell them to then spread the word, and you can even pass out flyers or business cards.
Guest blog. Where possible, try to guest blog on other fashion blogs. This increases your outreach to new readers and gets your blog some exposure that will remain ongoing for as long as that blog exists/leaves your post intact. In turn, invite others to blog on your blog too. The reciprocity of guest blogging opens up lots of possibilities and spreads the word.