Start publishing some fashion posts. Your first post should explain what the blog aims to do and what sort of fashion stories and opinions you’ll be adding. This post can continue to inform readers to the blog for many years, so make it a good one, with clear explanations of the intended direction. This post can also identify your intentions as to how regularly you’ll add posts; this is something that should be worked out at the beginning. While it can be changed later, it should be an indication of serious intent at this point.
Begin adding posts regularly. Write interesting posts which are fun to read and look at. Add plenty of images and perhaps include animations, videos and other enlivening aspects. Some things to bear in mind when writing posts:
- Keep to your promised blog coverage. You won’t win over readers by spinning yarns that veer away from the fashion topic. For example, if you’re covering posh fashions and you happen to cover them at the local horse races, avoid discussing the merits of betting on horses.
- Try to find exciting angles not already covered elsewhere. Your opinions also matter; readers want to read something different from the other blogs and news items about the fashion you’re covering.
- Use post headers that draw in the reader and make them want to know much more.
- Always check your facts. Don’t make things up and don’t say mean things about people or you may not only upset your readers, but end up defaming people. You don’t want to do that! (There are really good books and online information about avoiding such slip-ups on blogs; check them out.)
- Be guided by the indications your readers give you. If they express a love of something you’ve written, produce more of it.
- Place your name on the blog posts you produce if you’re doing a shared blog. This allows readers to identify with each author and it helps you to grow your “fan base”.
- If you run this site with multiple people, make it clear that you want equal, or close to equal, amounts of posts on this blog. If someone gets lazy, consider a system of warnings before they’re ditched completely. You don’t have the time to be chasing someone constantly.
Change your posts up. Don’t add the same styles and fashions to your blog. You can even try setting new trends as well as adding lots of pictures, tips, and possibly videos. You may want some new fashion updates or even contact some of the fans personally to keep them there.
Use plenty of images but be sensible in your usage of them. Images are the lifeblood of a blog focused on fashion; readers will want to see what you’re talking about. It’s really important to do the right thing by images too, including:
- If you’re taking images of your own, use a good camera and know the basics of taking great shots. The time taken to learn how to take good images will be paid back tenfold when your blog takes off.
- If using someone else’s images, be sure you have the permission or the copyright freedom to do so. Do not pinch pictures from elsewhere or you risk breaching copyright and getting yourself into a stink. Legal action isn’t fun. If you have permission, make this clear and place any information or notice with the image that the person giving permission requests.
- Keep a list of places you can get images from without having to ask for permission. Provided you’re not running the blog for profit, this list will end up being quite large. However, as soon as you start making a profit from your blog, you’ll need to be even more careful about where you source the images from; read all terms and conditions with care.
- Consider teeing up with a blog written in another language. Share images with each other; this can allow both of you to source information from different countries and increase the interest in both blogs, without having to worry too much about losing readers to one another!
Be regular with new posts. Readers have short attention spans and if you skip a scheduled posting, they’ll already be thinking “has this blog closed down?”. If you do need to miss posts, be courteous and explain ahead of time why this will happen. People will understand that you have a life and that your interstate brother’s wedding comes before a post being on time!
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